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Speaker Information + Resources

Hey hey! I’m so excited to team up with you to pull off something that’s going to be absolutely incredible.

The Sober Summit is a 3-day event bringing together the best authors, podcasters, coaches, experts and influencers from the sober community to help inspire others to live an alcohol free lifestyle.

On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@thesobersummit.com

As a speaker, you’ll also get the All Access Pass for FREE!

How It All Works

Let’s do a quick rundown of how this event will work.

The summit will run from September 25-27, 2024 with 8 interviews available each day. The interviews will be pre-recorded, no more than 1 hour long.

The first portion of the interview will be your story and how you joined the sober community. This is meant to inspire attendees and let them get to know you.

The second portion of the interview will be the specific topic you and I have agreed upon that will help attendees live their best life alcohol free. At the end of your interview you’ll have a few minutes to pitch any product you’d like to promote to this audience.

There will also be a Facebook group for attendees to hang out in and ask questions. If you want additional exposure to this audience you are more than welcome to go live in the Facebook group on the day your interview goes live as a bit of an encore to answer questions, connect with the attendees, and provide even more value. The additional Facebook live is not required.

Leading up to the summit, We’ll have two weeks of promotion opportunity. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I’ll even have a suggested posting/sending schedule for you to make promo easy to outsource to a virtual assistant. Each speaker is asked to promote at least once via email and once on social media to ensure everyone benefits, but anything above and beyond that is totally up to you and your goals with affiliate commissions!

During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the All Acess Pass. This includes access to replays of all of the interviews, a private podcast to listen on the go, as well as some bonuses we’ll all team up to throw in. This will provide immense value to our attendees, while making time out of your busy schedule to conduct the interview with me worthwhile by allowing you to bring in affiliate commissions. Yay!

What I’ll Need From You

So this all sounds great, but what kind of work does it require of you? Let’s chat about it!

My goal is to make this all as easy as human possible so we can all have a blast while providing great value and making a difference for the attendees.

1. Basic Information

The first thing I’ll need is some very basic information from you so I can finish up the registration page and speaker pages.

This information includes:

  • Name
  • Title
  • Bio
  • Social Media Links
  • Square Headshot

Once you give me the thumbs up that you’re in, I’ll send you a link where you can upload all this information easily.

2. Scheduling Your Interview

The next thing I’ll need is for you to schedule your interview with me. The goal is to have all interviews completed by August 23rd. Click here to access my calendar and schedule a day and time that works best for you. We’ll work together to come up with questions.

To review, the interviews will be pre-recorded (no more than 1 hour long).

The first portion of the interview will be your story and how you joined the sober community. This is meant to inspire attendees and grow the like, know and trust factor.

The second portion of the interview will be the specific topic you and I have agreed upon that will help attendees move towards a sober life. At the end of your interview you’ll have a few minutes to pitch any product you’d like to promote to this audience.

While you are welcome to pitch absolutely anything you’d like, I recommend a freebie that is highly related to your interview topic and helps attendees continue to move forward with what they’ll learn from your interview. From there you can have a tripwire and funnel set up to start making sales from your leads right away!

Interviews need to be conducted by August 23rd.

3. All Access Pass Contribution

The All Access Pass will be a huge addition to the content we’re presenting. To make it even more valuable and to give you an additional way to collect attendee email addresses, I’ll ask each of you to provide one resource to add. This includes things like:

  • Workbooks
  • Courses (big or small)
  • 1-month memberships
  • eBooks

Note: Last year we sold over 500 passes so I do not recommend contributing any 1:1 offers.

While this contribution isn’t required, it’s highly encouraged that you participate. It’s a great way to collect hundreds of additional email addresses (as attendees will provide their information to claim your bonus) and it makes it easier to promote as well since your audience will want what you’ve included.

I’d love to get information about your bonus as soon as you’re able to provide it, but it is not due until July 31st. You’ll receive a questionnaire to fill out to make it easy.

4. Promotion

The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. We can’t get maximum results for any of our speakers if no one shares.

Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on September 12th (two weeks before the event start date).

You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 30% commission that will come from any All Access Pass sales (40% if you’ve contributed a premium bonus).

You’ll find swipe copy and graphics in the Resource Vault below.

5. Live Participation

And last comes participation during the week of the event. Since we’ll already have done the work of conducting the interview and extra resources, you’ll be able to sit back and relax for the most part!

If you’d like to go live in the Facebook group on the day your interview goes live, you will have the opportunity to do so and can indicate that when you submit your basic speaker information.

Affiliate Details

While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?

That’s exactly why I’ve set up an affiliate program for the All Access Pass where you’ll receive a commission from all sales from traffic you refer to the event. Payouts will be made by October 11th.

The commission structure is as follows:

  • 30% for all speakers
  • 40% for all speakers who include a premium bonus to the All Access Pass

The pricing structure will be:

  • $47 for 20 minutes after initial registration
  • $67 from September 12th – September 24th
  • $97 from September 25 – October 6th

To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and eve run your own Facebook ads.

Just remember to use your affiliate link, which you can create or look up here.

As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.

Resource Vault

Now for those resources I promised to make your life as easy as possible.

In this folder (coming soon) you’ll find the following:

  • To-do list with due dates to help keep track of everything
  • Email swipe copy and suggested send dates
  • Social media swipe copy and suggested posting dates
  • Social media graphics
  • Summit branding information (in case you’d like to show off that you’ve been featured)

And in case you don’t want to dig through a folder, here are direct links:

Action Steps

Phew, that was a lot to cover! You’re awesome for making it this far 😊

For the sake of clarity, here are your current action steps:

Remember to grab your checklist and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.

Important Dates

Here’s a roundup of our key dates:

  • Basic Information: June 30th
  • Interview Conducted: June 10th – August 23rd
  • All Access Pass Contribution Information: July 31st
  • Promotion Period: September 12th – September 25th
  • Summit Dates: September 25th – September 27th
  • All Access Pass Cart Closes: October 6th
  • Affiliate Payouts: By October 11th

Something I missed? Email me at hello@thesobersummit.com.

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